Holy highlighter, beauty addicts! The ULTA 21 Days of Beauty Event just dropped, and it’s basically Christmas morning for your makeup bag. From August 29 through September 18, 2025, we’re talking 50% off everything that makes you gorgeous – and honey, that’s a LOT of gorgeous for half the price!
Become a Beauty Bargain Hunter Extraordinaire
Ready to turn your bathroom into a luxury spa without selling a kidney? The ULTA 21 Days of Beauty Event is serving up daily drama with 50% off steals that change faster than a TikTok trend. We’re talking Daily Beauty Steals® on makeup, skincare, bath care, plus Weekly Beauty Steals that stick around for seven glorious days.
But wait – plot twist! Stack that 6% cash back from RebatesMe on top, and you’re basically getting paid to be beautiful. Let’s do some beauty math that’ll make your calculator jealous: That $60 Drunk Elephant C-Firma serum? Boom – $30 after the discount, minus $1.80 cash back. Final damage: $28.20 for skincare that usually costs more than a fancy dinner!
The Art of Strategic Beauty Splurging
The ULTA 21 Days of Beauty Event isn’t just shopping – it’s an Olympic sport where gold medals come in the form of half-price luxury products. We’re talking MAC Hydration Serum dropping from $65 to $32.50, Origins Face Wash going from $29 to $14.50, and Tarte Liquid Blush falling from $36 to just $18. Picture this beauty scenario: You’ve been eyeing that $120 Clarisonic dupe, that $88 vitamin C serum, and those $45 luxury lipsticks. During this ULTA 21 Days of Beauty promotion, they become $60, $44, and $22.50 respectively. That’s like getting one product completely free – now THAT’S what we call beauty ROI!
Your Strategic Shopping Game Plan by Week
Planning is everything during the ULTA 21 Days of Beauty Event! Here’s your insider roadmap to beauty savings success:
Week One Focus: Skincare Powerhouses (Aug 29 – Sept 6)
This is when the skincare magic happens. Marc Jacobs, Drunk Elephant, and Lancôme are confirmed for this fall edition, along with cult favorites like Olaplex. Your shopping strategy? Target those expensive serums, moisturizers, and cleansers that normally cost more than your monthly coffee budget.
Smart shoppers know this is investment week – when a $95 Clarins Double Serum becomes $47.50, you don’t walk, you RUN!
Week Two Magic: Makeup Favorites (Sept 7 – 13)
Color cosmetics take center stage during the second week of the ULTA 21 Days of Beauty Event. First-time savings on new-to-sale brands like NARS, Kylie Cosmetics, and Polite Society make this the perfect time to experiment with that bold lipstick you’ve been stalking on Instagram.
Weekly Steals typically feature foundation, eyeshadow palettes, and those Instagram-famous lip glosses everyone’s obsessing over.
Week Three Winners: Hair Care and Tools (Sept 14 – 18)
The grand finale focuses on hair transformation. Premium hairstyling tools and signature scents take center stage, including brands like BaByliss, which rarely offer discounts on their professional-grade products.
This is your moment to snag that $200 hair tool for $100 – because fabulous hair deserves fabulous tools!
Daily Shopping Success Tips
The ULTA 21 Days of Beauty Event operates on beauty time zones, and timing is everything:
Midnight Magic: All live deals expire at 11:59 p.m. CT before new ones activate at midnight CT Set those phone alarms!
Early Bird Wins: Popular items vanish faster than viral TikTok sounds, so shopping early in the day is crucial.
Target Backup Plan: Select Daily Beauty Steals are available at Target stores with Ulta sections, giving you a safety net when items sell out.
VIP Treatment for Your Inner Beauty Diva
Want the red-carpet treatment during the ULTA 21 Days of Beauty Event? Ulta’s loyalty program is basically your backstage pass to beauty heaven. Diamond and Platinum members skip the $35 shipping minimum on Beauty Steals and get early access to deals like they’re shopping at a private beauty boutique.
August 28 Early Access: VIP members get first dibs on over 30 Beauty Steals before everyone else even knows they exist!
Not in the VIP club yet? Girl, what are you waiting for? Sign up faster than you can say “free shipping” and start earning points while you’re saving money.
Maximize Your Savings with RebatesMe Cash Back
Here’s where your savings game gets seriously next-level during the ULTA 21 Days of Beauty Event: RebatesMe offers 6% cash back on your ULTA purchases, which stacks perfectly with those 50% off Beauty Steals!
Real Money Math: A $100 beauty haul becomes $70 after the Beauty Steals discount, then earns you $4.20 back through RebatesMe. Your effective total? Just $65.80 for $100 worth of premium beauty products. That’s a total savings of over 34%!
Triple Threat Strategy: Combine ULTA’s 50% off deals, 6% RebateMe cash back, and free gift-with-purchase offers = beauty shopping genius unlocked. You’re not just saving money; you’re practically getting paid to upgrade your beauty routine!
The Gift-with-Purchase Jackpot Game
Here’s where the ULTA 21 Days of Beauty Event gets absolutely bonkers in the best way possible. Ulta often includes free gift sets when you reach $50 on Beauty Steals, along with random acts of kindness like complimentary travel sizes and bonus products.
Pro Strategy Example: You snag that $96 skincare duo for $48, add a discounted cleanser for good measure, and BAM – free 4-piece gift set appears in your cart like magic. Add the 6% RebatesMe cash back ($2.88 back on your $48 purchase), and suddenly you’ve got $150+ worth of products for just $45.12. That’s not shopping; that’s straight-up wizardry!
Weekly Steals Schedule Breakdown
Every Friday brings fresh Weekly Steals during the ULTA 21 Days of Beauty Event:
- Week 1 Fridays: Skincare basics and treatment essentials
- Week 2 Fridays: Color cosmetics and makeup must-haves
- Week 3 Fridays: Hair care products and styling tools
These weekly deals give you seven full days to decide, perfect for those who hate making split-second beauty decisions!
Shopping Hacks That’ll Change Your Beauty Life
Preview Power: The daily deals are now live on ULTA’s website, allowing you to plan and see what will be 50% off for the entire week. Visit ulta.com/21days for your personal shopping calendar.
Target Circle Connection: Link your Target Circle and Ulta Beauty Rewards accounts to earn Ulta points while shopping at Target locations, plus redeem Target rewards toward your beauty purchases.
Pickup Strategy: Buy multiple days’ worth of Beauty Steals online and pick them up in one store visit – you have five days from your first purchase to collect all of them.
Cash Back Stacking: Don’t forget to activate your RebatesMe account before shopping to ensure you capture that valuable 6% cash back on every purchase during the event.
The ULTA 21 Days of Beauty Event is your once-in-six-months chance to live your best beauty life without your credit card crying. So grab your wishlist, charge your phone for those lightning-fast checkouts, and let the beauty games begin!
The cash back rates reflected are accurate as of the time of publication. Please check RebatesMe for current rates, as they are subject to change. Terms and conditions apply for all cash back offers.
