Let’s be real… swimsuit shopping can feel like navigating a minefield. I’ve been there, standing in a dressing room under those harsh fluorescent lights, wondering why nothing seems to fit quite right. But here’s what I’ve learned after years of trial and error (and too many online returns): the perfect swimsuit isn’t about changing your body to fit the suit. It’s about finding the suit that celebrates your body exactly as it is.
Why This Summer Feels Different
Something’s shifted in the swimwear world lately, and I’m here for it. Gone are the days when we had three boring options: tiny bikini, basic one-piece, or give up entirely. Now? The possibilities are endless, and designers are finally getting that we come in all shapes, sizes, and comfort levels.
I recently spent an afternoon with my friend Sarah, who’s been avoiding beach trips for two years because she couldn’t find a suit she felt good in. By the end of our shopping adventure, she had three suits she loved and was already planning a Memorial Day pool party. That’s exactly the energy we’re going for here.
Let’s Talk About What Actually Matters
Forget everything you think you know about “flattering” your body type. I’m tired of articles that tell you to “disguise” this or “hide” that. Your body isn’t a problem to be solved – it’s just your body, and it deserves a cute swimsuit.
Instead, let’s focus on what makes YOU feel amazing:
Comfort is everything. If you’re constantly adjusting straps or worried about something slipping, you’re not going to have fun. Period.
Support where you need it. Whether that’s a built-in bra, adjustable straps, or just a cut that doesn’t dig in weird places.
Colors and patterns that make you smile. Life’s too short for boring black suits (unless black makes you happy, in which case, rock it).
What’s Actually Worth Your Money Right Now
After trying on approximately a million suits this season, here’s what’s working:
High-waisted bottoms are having a moment for good reason. They’re comfortable, stay put, and give off that vintage pin-up vibe if you’re into it. I love how they make me feel put-together without trying too hard.
One-pieces with strategic cutouts. These aren’t your mom’s basic one-piece. Think side cutouts, back details, or front tie-ups that add interest without sacrificing coverage. My current favorite has this exceptional back detail that makes me feel like a mermaid.
Bikini tops with actual support. Underwire, adjustable everything, wide straps… whatever you need to feel secure. The days of choosing between cute and functional are over.
Swim dresses and tankinis. Don’t let anyone tell you these aren’t trendy. If they make you feel confident and comfortable, they’re perfect. Recently, I’ve seen some gorgeous floral swim dresses that look like sundresses.
The Fabric Game-Changer
Nobody talks about fabric quality enough: it makes or breaks a swimsuit. Those cheap suits that look cute online are going to be see-through when wet, lose their shape after one wash, and probably give you weird tan lines.
Look for suits with at least 18% spandex or elastane… they’ll move with you and snap back to shape. And if you’re planning to spend time in chlorinated pools, invest in chlorine-resistant fabric. Trust me on this one.
Shopping Hacks That Work
Order multiple sizes online. Swimsuit sizing is chaos, and every brand is different. Order your usual size plus one up and one down, then return what doesn’t work. Most places have good return policies now.
Read the reviews, especially the photos. Real customer photos tell you everything you need to know about fit, opacity, and how the colors look in real life.
Don’t shop when you’re feeling down about yourself. I learned this the hard way. Nothing will look good when you’re already feeling critical about your body. Wait for a day when you’re feeling more neutral or positive.
Where to Shop (For Every Budget)
Let’s get practical about where to find great suits without breaking the bank.
Budget-friendly finds: Walmart has stepped up its swimwear game big time. Its Time and Tru line has some surprisingly cute pieces, and you can try them on in-store. I picked up a ribbed one-piece there last month for under $20, and it’s become my go-to pool suit.
Mid-range magic: Macy’s is my secret weapon for swimsuit shopping. They carry tons of brands, always have sales, and have a generous return policy. I love browsing their selection online and then trying things on in-store. Plus, they often have extended sizes that are harder to find elsewhere.
Boho vibes on a budget: Anthropologie’s swimwear section is where I go when I want something special but don’t want to spend a fortune. Their suits have an artistic, vintage-inspired look that photographs beautifully. Free People is similar but with more of that carefree, festival vibe. Both brands do sales pretty regularly.
When you want to splurge: Neiman Marcus carries the designer suits that make you feel like you’re at a fancy resort. Their online selection is huge, and sometimes investing in one well-made suit that you love is worth it. The quality difference is noticeable.
Sustainable Options That Don’t Suck
If you’re trying to be more conscious about your purchases, here are some great eco-friendly options that don’t compromise style or fit. Brands are making suits from recycled plastic bottles and deadstock fabrics, and honestly, some of my favorite pieces are from these lines.
The Real Talk About Confidence
Here’s the thing nobody wants to say out loud: confidence in a swimsuit doesn’t come from finding the “perfect” suit. It comes from deciding you deserve to enjoy summer, pools, beaches, and all the fun that comes with them.
I spent too many summers sitting on the sidelines because I was waiting to feel “ready” or find the “right” suit. Now I know the secret: the right suit is the one you wear to do the things you want to do.
Making It Happen This Memorial Day
If you’re reading this and thinking about skipping beach plans this weekend because you don’t have a suit you love, here’s your permission slip to order something online for next-day delivery, hit up a local store, or even rock whatever you have in your drawer.
The goal isn’t perfection… it’s participation. Summer is calling, and you deserve to answer.
What matters isn’t how you look in your swimsuit. What matters is that you’re out there, making memories, having fun, and living your life. The right swimsuit is just the outfit that helps you do that.
Now go forth and make some waves.
